44
brita larq iq
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible45.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great€56.30avg listing price — sweet spot $15–$100
Growth
Great+68.0%90-day search growth — must beat 0% to launch
Price range
Great€16.34–€125.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€8K€8K/yr · 50K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price