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briefmarken stanzer
Skip itSoft demand (-60.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible47.26avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Price range
Good€6.95–€23.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€11.05avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad€52K€52K/yr · 109K searches
Growth
Bad-60.9%90-day search growth — must beat 0% to launch