51
braun multiquick 7
Worth a lookShows a fragmented shelf (top 5 take 33% of clicks), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Competition
Great33%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Great€918K€918K/yr · 312K searches
Avg price
Great€98.08avg listing price — sweet spot $15–$100
Review moat
Good660.27avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€21.83–€249.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price