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bonbonglas
Skip itSoft demand (+0.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Good633.8avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good€14.13avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good€4.39–€27.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€132K€132K/yr · 478K searches
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale