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Skip itSoft demand (-51.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great336.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good€12.58avg listing price — sweet spot $15–$100
Price range
Okay€4.32–€24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay€103K€103K/yr · 251K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-51.4%90-day search growth — must beat 0% to launch