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Worth a lookShows searches that convert (13.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Good€4.78–€33.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Avg price
Okay€11.39avg listing price — sweet spot $15–$100
Review moat
Okay2,767.8avg incumbent reviews — the moat a new listing must climb
Market size
Bad€82K€82K/yr · 52K searches