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50

bettdecke 155x220

Worth a look

Shows a sweet-spot price point ($31.89 avg), but soft demand (-34.4% this quarter) keeps it on the watch list.

Market size 67Growth 8Conversion 49Competition 54Returns 84Price range 95Avg price 95Brand share 45Review moat 20Quality gap 23

Avg price

Incredible€31.89

avg listing price — sweet spot $15–$100

Price range

Incredible€14.67–€93.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Market size

Good€666K

€666K/yr · 529K searches

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,394.26

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-34.4%

90-day search growth — must beat 0% to launch

Trend