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bettdecke 155x220
Worth a lookShows a sweet-spot price point ($31.89 avg), but soft demand (-34.4% this quarter) keeps it on the watch list.
Avg price
Incredible€31.89avg listing price — sweet spot $15–$100
Price range
Incredible€14.67–€93.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Good€666K€666K/yr · 529K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,394.26avg incumbent reviews — the moat a new listing must climb
Growth
Bad-34.4%90-day search growth — must beat 0% to launch