41
bettdecke 155x200
Skip itSoft demand (-26.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€29.41avg listing price — sweet spot $15–$100
Price range
Incredible€15.97–€56.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,943.23avg incumbent reviews — the moat a new listing must climb
Market size
Bad€66K€66K/yr · 90K searches
Growth
Bad-26.6%90-day search growth — must beat 0% to launch