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bettdecke 140x200
Skip itSoft demand (-34.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€25.66avg listing price — sweet spot $15–$100
Price range
Great€13.66–€49.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Okay€175K€175K/yr · 156K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad19,116.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-34.8%90-day search growth — must beat 0% to launch