55
bautrockner
Worth a lookShows a thin review moat (319 avg reviews), but prices mostly outside the sweet spot ($85.24–$650.53) keeps it on the watch list.
Review moat
Great318.77avg incumbent reviews — the moat a new listing must climb
Market size
Great€1.3M€1.3M/yr · 157K searches
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 5% kills the launch gate
Avg price
Bad€352.70avg listing price — sweet spot $15–$100
Price range
Bad€85.24–€650.53cheapest to priciest tracked listing — scored on the share inside $15–$100