57
ballongewicht
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great142.27avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.5%90-day search growth — must beat 0% to launch
Price range
Okay€2.52–€21.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.03avg listing price — sweet spot $15–$100
Market size
Bad€55K€55K/yr · 123K searches