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badewannenmatte
Skip itBrand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Good€485K€485K/yr · 1.1M searches
Avg price
Okay€11.89avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,002.4avg incumbent reviews — the moat a new listing must climb
Price range
Okay€7.32–€18.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand