57
backzubehör
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Avg price
Good€14.60avg listing price — sweet spot $15–$100
Price range
Good€0.79–€41.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€289K€289K/yr · 1.4M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,001.12avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand