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Worth a lookShows low returns (1.2%), but a concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good€7.76–€32.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good818.65avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.71avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€232K€232K/yr · 256K searches
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse