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backform herz
Skip itSoft demand (-28.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great426.48avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Good€11.99avg listing price — sweet spot $15–$100
Price range
Okay€5.83–€23.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay€127K€127K/yr · 160K searches
Growth
Bad-28.5%90-day search growth — must beat 0% to launch