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Skip itSoft demand (-77.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good614.16avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€66K€66K/yr · 242K searches
Avg price
Bad€4.76avg listing price — sweet spot $15–$100
Growth
Bad-77.3%90-day search growth — must beat 0% to launch
Price range
Bad€2.18–€9.68cheapest to priciest tracked listing — scored on the share inside $15–$100