49
apfelschneider
Skip itSoft demand (-36.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay€160K€160K/yr · 174K searches
Review moat
Okay3,072.62avg incumbent reviews — the moat a new listing must climb
Price range
Okay€3.92–€20.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.54avg listing price — sweet spot $15–$100
Growth
Bad-36.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand