40
apfelreibe
Skip itSoft demand (-42.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great230.42avg incumbent reviews — the moat a new listing must climb
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good€3.55–€36.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.71avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad€23K€23K/yr · 56K searches
Growth
Bad-42.5%90-day search growth — must beat 0% to launch