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apfelentkerner
Skip itSoft demand (-48.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,472avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay€115K€115K/yr · 215K searches
Avg price
Bad€6.09avg listing price — sweet spot $15–$100
Growth
Bad-48.6%90-day search growth — must beat 0% to launch
Price range
Bad€2.37–€15.19cheapest to priciest tracked listing — scored on the share inside $15–$100