50
abkühlgitter
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but soft demand (-33.4% this quarter) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Review moat
Good885.77avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay€11.09avg listing price — sweet spot $15–$100
Market size
Okay€162K€162K/yr · 279K searches
Price range
Okay€4.55–€19.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-33.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand