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Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Good€14.12avg listing price — sweet spot $15–$100
Price range
Good€2.69–€29.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€307K€307K/yr · 171K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,853.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand