58
vogelkäfig
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good€106.20avg listing price — sweet spot $15–$100
Review moat
Good616.9avg incumbent reviews — the moat a new listing must climb
Market size
Good€701K€701K/yr · 957K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad€12.01–€2495.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price