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Worth a lookShows low returns (1.0%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Good€14.40avg listing price — sweet spot $15–$100
Growth
Good+44.5%90-day search growth — must beat 0% to launch
Market size
Okay€244K€244K/yr · 233K searches
Price range
Okay€4.76–€22.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,647.89avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand