48
terrarium 120x60x60
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Great184avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Avg price
Good€112.87avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay€8.44–€301.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€70K€70K/yr · 126K searches
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price