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54

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Worth a look

Shows low returns (0.1%), but soft demand (-18.5% this quarter) keeps it on the watch list.

Market size 26Growth 16Conversion 90Competition 86Returns 100Price range 79Avg price 83Brand share 19Review moat 72Quality gap 23

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Competition

Great29%

top-5 click share — an open shelf

Avg price

Great€18.18

avg listing price — sweet spot $15–$100

Price range

Great€2.06–€66.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good640

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€109K

€109K/yr · 56K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-18.5%

90-day search growth — must beat 0% to launch

Products