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petlibro filter
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great€15.51avg listing price — sweet spot $15–$100
Price range
Good€11.05–€21.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,099.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad€91K€91K/yr · 34K searches
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock