50
maulkorb
Worth a lookShows beatable incumbent ratings (4.0★), but high returns (12.1%) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Competition
Great28%top-5 click share — an open shelf
Avg price
Good€12.65avg listing price — sweet spot $15–$100
Price range
Good€4.37–€28.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.3%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay€156K€156K/yr · 800K searches
Review moat
Bad6,113.84avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad12.1%return rate — above 5% kills the launch gate