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Worth a lookShows low returns (0.3%), but soft demand (-4.4% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Avg price
Great€17.70avg listing price — sweet spot $15–$100
Price range
Great€5.82–€42.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good633.83avg incumbent reviews — the moat a new listing must climb
Market size
Good€348K€348K/yr · 143K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.4%90-day search growth — must beat 0% to launch