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Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great463.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.71avg listing price — sweet spot $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good€5.84–€28.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay€182K€182K/yr · 247K searches
Growth
Bad-21.7%90-day search growth — must beat 0% to launch