53
katzenspielzeug ball
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but soft demand (-35.7% this quarter) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good837.79avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay€9.30avg listing price — sweet spot $15–$100
Market size
Bad€69K€69K/yr · 163K searches
Price range
Bad€3.27–€17.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-35.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand