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52

katzenklo schrank

Worth a look

Shows low returns (1.0%), but weak search conversion (0.4%) keeps it on the watch list.

Market size 38Growth 17Conversion 5Competition 80Returns 95Price range 80Avg price 91Brand share 41Review moat 79Quality gap 50

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great€57.02

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Price range

Great€26.12–€116.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great416.12

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay€193K

€193K/yr · 807K searches

Growth

Bad-16.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Products