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Skip itSoft demand (-36.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,324.41avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay€4.46–€20.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad€8.60avg listing price — sweet spot $15–$100
Market size
Bad€61K€61K/yr · 262K searches
Returns
Bad7.9%return rate — above 5% kills the launch gate
Growth
Bad-36.0%90-day search growth — must beat 0% to launch
Signals High Returns