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56

kaninchen tunnel

Worth a look

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 8Growth 45Conversion 27Competition 85Returns 91Price range 71Avg price 44Brand share 67Review moat 69Quality gap 76

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Great30%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€4.22–€42.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good741.8

avg incumbent reviews — the moat a new listing must climb

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Growth

Okay+15.8%

90-day search growth — must beat 0% to launch

Avg price

Okay€11.29

avg listing price — sweet spot $15–$100

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad€30K

€30K/yr · 122K searches

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