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Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 20Conversion 94Competition 17Returns 99Price range 87Avg price 95Brand share 16Review moat 82Quality gap 28

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible€26.04

avg listing price — sweet spot $15–$100

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Price range

Great€8.87–€67.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great356.31

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay€106K

€106K/yr · 34K searches

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Products