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hundehandtuch
Skip itSoft demand (-18.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great401.96avg incumbent reviews — the moat a new listing must climb
Price range
Good€4.96–€32.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay€11.92avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€80K€80K/yr · 148K searches
Growth
Bad-18.6%90-day search growth — must beat 0% to launch