46
hundegeschirr leuchtend
Skip itSoft demand (-78.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great335.18avg incumbent reviews — the moat a new listing must climb
Avg price
Great€17.93avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good€8.67–€30.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€38K€38K/yr · 115K searches
Growth
Bad-78.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand