49
hundegarderobe
Skip itSoft demand (-45.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great105.66avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great€17.61avg listing price — sweet spot $15–$100
Price range
Great€6.03–€62.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€22K€22K/yr · 95K searches
Growth
Bad-45.2%90-day search growth — must beat 0% to launch