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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Review moat
Great453.17avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.96avg listing price — sweet spot $15–$100
Price range
Okay€4.84–€24.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€86K€86K/yr · 60K searches
Brand share
Bad100%top-5 brand share — brand-locked demand