51
hundedecke
Worth a lookShows a fragmented shelf (top 5 take 34% of clicks), but soft demand (-23.6% this quarter) keeps it on the watch list.
Competition
Great34%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good€5.04–€29.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.70avg listing price — sweet spot $15–$100
Review moat
Good1,342.54avg incumbent reviews — the moat a new listing must climb
Market size
Okay€251K€251K/yr · 978K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.6%90-day search growth — must beat 0% to launch