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Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good€2.40–€29.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,641.02avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.52avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€173K€173K/yr · 176K searches
Growth
Bad-18.4%90-day search growth — must beat 0% to launch