65
huföl pferd
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible89.04avg incumbent reviews — the moat a new listing must climb
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Avg price
Great€21.51avg listing price — sweet spot $15–$100
Price range
Great€10.70–€47.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+62.5%90-day search growth — must beat 0% to launch
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€75K€75K/yr · 30K searches
Signals Low Review Barrier