46
halfter für pferde
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Review moat
Great120.16avg incumbent reviews — the moat a new listing must climb
Competition
Great22%top-5 click share — an open shelf
Avg price
Great€16.25avg listing price — sweet spot $15–$100
Price range
Good€5.00–€42.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Market size
Bad€32K€32K/yr · 336K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale