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53

barf öl

Worth a look

Shows low returns (0.1%), but soft demand (-11.1% this quarter) keeps it on the watch list.

Market size 26Growth 19Conversion 95Competition 51Returns 100Price range 86Avg price 94Brand share 51Review moat 55Quality gap 25

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great€22.73

avg listing price — sweet spot $15–$100

Price range

Great€11.45–€42.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,305.77

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Market size

Okay€108K

€108K/yr · 39K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

Reviews