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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 47Conversion 91Competition 14Returns 100Price range 90Avg price 95Brand share 7Review moat 78Quality gap 19

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€24.62

avg listing price — sweet spot $15–$100

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Price range

Great€13.15–€43.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great437.67

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+17.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad€73K

€73K/yr · 27K searches

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Products