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Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,291.15avg incumbent reviews — the moat a new listing must climb
Price range
Okay€2.45–€24.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.19avg listing price — sweet spot $15–$100
Market size
Okay€103K€103K/yr · 114K searches
Growth
Bad-29.2%90-day search growth — must beat 0% to launch
Signals Quality Gap