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tourniquet
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great303.3avg incumbent reviews — the moat a new listing must climb
Avg price
Great€18.32avg listing price — sweet spot $15–$100
Price range
Good€5.98–€30.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Okay€133K€133K/yr · 150K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf