48
topfdeckelhalter
Skip itSoft demand (-38.6% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Good€12.23avg listing price — sweet spot $15–$100
Review moat
Okay1,747.15avg incumbent reviews — the moat a new listing must climb
Price range
Okay€5.53–€23.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€225K€225K/yr · 393K searches
Growth
Bad-38.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand