53
silk pla
Worth a lookShows low returns (0.6%), but soft demand (-22.2% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible€30.02avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Good€6.55–€124.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€130K€130K/yr · 187K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,601.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.2%90-day search growth — must beat 0% to launch