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seilzug
Skip itSoft demand (-41.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great397.8avg incumbent reviews — the moat a new listing must climb
Avg price
Great€90.44avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay€11.86–€313.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€64K€64K/yr · 52K searches
Growth
Bad-41.5%90-day search growth — must beat 0% to launch
Signals High Price