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Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good609.91avg incumbent reviews — the moat a new listing must climb
Growth
Good+47.1%90-day search growth — must beat 0% to launch
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€8.02avg listing price — sweet spot $15–$100
Market size
Bad€58K€58K/yr · 173K searches
Price range
Bad€2.46–€17.04cheapest to priciest tracked listing — scored on the share inside $15–$100